There are a lot of marketing channels out there. When you look at
small business marketing, you’ll probably hear about a lot of them:
Do Facebook ads work for small business? What makes Facebook ads for small business worth your time?
Facebook ads have two major benefits that set them apart for other marketing channels—and that make them especially effective for small businesses.
You don’t need to get hundreds of thousands of customers, at least not right away. For small business marketing, reaching as many people as possible usually isn’t the goal.
Could a Super Bowl ad grow your business? Maybe, but it would cost $10 million dollars and reach a lot of people that aren’t your target audience.
There’s an audience out there looking for your specific products and services—you just need to find a way to reach them.
Facebook ads let you shift from broadcasting to narrowcasting. Facebook’s targeting capabilities are intense—over 80 percent of US consumers use Facebook, and the average user spends 40 minutes on the platform every day.
That gives Facebook a massive amount of information—which you can use to target your Facebook ads at potential customers.
With Facebook ads for small business, you can target people based on:
This level of targeting means that you don’t waste your marketing budget serving B2C (business-to-consumer) ads to people who will never be interested in what you have to offer. It lets you cut through the noise and deliver content only to the highly-targeted people who care about what you have to say.
- sponsorships
- brochures
- email marketing
- content marketing
- social media posts
Do Facebook ads work for small business? What makes Facebook ads for small business worth your time?
Facebook ads have two major benefits that set them apart for other marketing channels—and that make them especially effective for small businesses.
The first benefit of Facebook ads for small business: Targeting
As a small business, you aren’t trying to broadcast or cold-sell.You don’t need to get hundreds of thousands of customers, at least not right away. For small business marketing, reaching as many people as possible usually isn’t the goal.
Could a Super Bowl ad grow your business? Maybe, but it would cost $10 million dollars and reach a lot of people that aren’t your target audience.
There’s an audience out there looking for your specific products and services—you just need to find a way to reach them.
Facebook ads let you shift from broadcasting to narrowcasting. Facebook’s targeting capabilities are intense—over 80 percent of US consumers use Facebook, and the average user spends 40 minutes on the platform every day.
That gives Facebook a massive amount of information—which you can use to target your Facebook ads at potential customers.
With Facebook ads for small business, you can target people based on:
- Language: The languages they speak
- Age: Their age
- Location: Based on country, city, state, or zip code
- Interests: Listed interests, pages they like, topics related to interests, even pages their friends like
- Retargeting: Using a tracking pixel to target people you have taken activity on your website
- Device: The device they access Facebook from, including mobile, tablet, and desktop
- Custom Audiences: Email addresses that you upload to use for targeting
This level of targeting means that you don’t waste your marketing budget serving B2C (business-to-consumer) ads to people who will never be interested in what you have to offer. It lets you cut through the noise and deliver content only to the highly-targeted people who care about what you have to say.
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