IDYA

There are a lot of marketing channels out there. When you look at small business marketing, you’ll probably hear about a lot of them: sponsorships brochures email marketing content marketing social media posts Do Facebook ads work for small business? What makes Facebook ads for small business worth your time? Facebook ads have two major benefits that set them apart for other marketing channels—and that make them especially effective for small businesses. The first benefit of Facebook ads for small business: Targeting As a small business, you aren’t trying to broadcast or cold-sell. You don’t need to get hundreds of thousands of customers, at least not right away. For small business marketing, reaching as many people as possible usually isn’t the goal. Could a Super Bowl ad grow your business? Maybe, but it would cost $10 million dollars and reach a lot of people that aren’t your target audience. There’s an audience out there looking for your specific products ...

 what is digital marketing? “From your website itself to your online branding assets—digital advertising, email marketing, online brochures and beyond—there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing,” explains Mehmood Hanif, brand strategist at PureVPN . Digital marketing is the promotion of products and services via the use of digital advertising. This promotion is usually done over one or more forms of electronic media. There are a variety of platforms and tactics that fall under this overarching term. For example, social media, text messages, email, blog posts, online ads, infographics, earned online public relations and eBooks are all part of the digital marketing toolbox. Companies will often invest in SEO (search engine optimization), a tactic used to improve website visibility in search engine results. Social media marketing is also a huge segment of digital marketing. In fact, one report shows 78 percent of ...

SEO DEFINITION : SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google , Bing  and  Yahoo  have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads   The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. Your site's final SEO Score is determined by its performance in four subcategories: Technical , Content , User Experience , and Mobile . Individual checks with different weightings are aggregated to provide a score for each of the subcategories. Some checks are scored solely on ...